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Analyze a search results page with SERPChecker

SERPChecker shows the Google results page for a keyword, in a location and on a device you choose.

Written by Dev + MKT

SERPChecker shows the Google results page for a keyword, in a location and on a device you choose. Type the keyword, choose the location and Desktop or Mobile, and select Analyze SERP. Each new search uses one SERP lookup from your plan, and so does loading the second page of results.

Run a SERPChecker search

  1. Open SERPChecker.

  2. Type a keyword in Enter the keyword. It can be 1 to 100 characters long, with any number of words.

  3. Choose a location. Start typing a country, state, city or neighborhood.

  4. Choose Desktop or Mobile. Google shows different results on each, so they are separate searches.

  5. Select Analyze SERP.

SERPChecker's search form: keyword, location, Desktop or Mobile, and Analyze SERP

SERPChecker remembers the location and device of your last search in this browser.

What each result row shows

  • The position of the organic result on Google.

  • An eye icon with how much of the result is visible above the fold, on the most common screen size.

  • A CTR label: the average click-through rate for that position.

  • The title and the URL of the page. Some rows also carry a small label, such as Featured Snippet, Prerender or Sitelinks.

SERPChecker results: Keyword SEO Difficulty above the table, and result rows with position, visibility, CTR, title and URL

Only organic results get a position number. A featured snippet is marked with a Featured Snippet label and does not count as position 1 in SERPChecker. Other features, such as People Also Ask or the map results, appear as their own rows with the number of items in them.

Keyword SEO Difficulty above the results

Above the table, Keyword SEO Difficulty shows a score out of 100 with a label, from easy to "don't do it". Mangools calculates it from the link profile strength of the pages on Google's first results page. Hover over the number to see when it was last calculated.

Which SERP features does SERPChecker show?

SERPChecker recognizes about 30 kinds of results besides normal organic results. Examples are AI Overview, People Also Ask, Google Ads, featured snippets, image packs, map results, top stories and videos. Each one appears as a row in the table.

When your browser window is about 1,220 pixels wide or wider, the features are also listed as buttons above the table. A button shows a count, such as 2x, when a feature appears more than once. Click a feature row or button to open a window with the feature's name and a short description. The window also has Preview snapshot and More about this feature buttons.

See more than the first page of results

Select Load more results under the table, or press N. SERPChecker loads the next Google results page and adds it below, with a line that says where the new page starts. Loading the second page uses one SERP lookup, the same as a new search.

Get a fresh results page

Above the table, "Last updated" shows how old the stored results are. If they are from before today (in UTC), a Refetch SERP button appears. It loads a new copy of the results and an updated Keyword SEO Difficulty, and uses one SERP lookup, like a new search.

If the results are from today, there is no Refetch SERP button. Point at "Last updated" to see "This SERP is pretty fresh, so re-fetching is disabled."

Find an earlier search

Select History in the menu bar under the top bar. The Search history panel lists your earlier searches with the keyword, its Keyword SEO Difficulty, the location and the device. Click one to run it again. That uses one SERP lookup, like a new search. Clear history deletes the whole list.

Why are these results different from your own Google search?

SERPChecker loads Google's results for the location and device you chose, at the time shown in "Last updated". Your own search can differ by location, device, time and personal history. Why your SERPWatcher ranking differs from what you see in Google explains each cause, and the same reasons apply to SERPChecker.

Messages you may see

  • "You've used all of your searches.": your SERP lookups, or another SERPChecker allowance such as comparing your URL, are used up for now. See Out of limits? Your options.

  • "Sorry, you exceeded maximum allowed API requests per second.": you searched too fast. Nothing was used. Wait a moment and try again.

  • "Looks like SERP results are taking more time to load, please wait...": SERPChecker is still loading the page. Wait for it.

  • "Search results are temporarily unavailable": try again after the number of seconds it shows.

  • "Oh, there are no SERP results for this keyword": SERPChecker got no results for this keyword. Contact us with the keyword, location and device.

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